Ropewalks
A Liverpool Neighbourhood branding project
Brief
Ropewalks is an area in Liverpool, originally named for its history of rope-making for the sailing ships that dominated the area in the 19th century. It eventually evolved into a cultural hub, known for its independent shops, restaurants, bars, nightlife, and galleries.
A logo identity was designed for the community as part of a marketing campaign in 2010. In 2022, a new brand identity was created to redefine the character of Ropewalks as a vibrant, energetic, and welcoming neighbourhood.
Concept
Ropewalks is a community-focused brand that inspires people to follow their passions—connect, share, and enjoy. It values open communication, using interactive and welcoming design to spark engagement. Its flexible visual system brings together individual shops and the wider neighbourhood, celebrating uniqueness while building a sense of community.
The brand uses a cartoon character shaped like the letter "R" to represent Ropewalks. The character appears in different scenarios—like shopping, art, and music—to highlight the area’s diversity and range of entertainment.
Skillsets
Illustrator
Photoshop
InDesign
Branding
Storytelling
Social Media
Visual Identity
Team & Roles
Solo Project by Rachel Leung
