Rachel Leung

art* / ɑ ː t / 𝘯𝘰𝘶𝘯 (Art: the show)

Promotion Campaign for Edinburgh Fringe Dance Show

Brief

art*/ ɑ ː t / 𝘯𝘰𝘶𝘯 is a dance show that explores the journey of self-discovery through art and the pushing of creative and personal boundaries. After a preview at LIPA in April, the team took the production to the 2025 Edinburgh Fringe. This project aims to create promotional materials including social media posts, instagram reels, poster designs, show t-shirt designs, and more.

Concept

The promotional campaign and show design process are developing simultaneously. We discussed the direction of the posts, drawing inspiration from the show's aesthetic. The visual style combines mixed-media collage and double exposure, aligning with the show’s design concept and maintaining a sense of mystery for the audience.

Skillsets

Photoshop

Premire Pro

InDesign

Illustrator

Lightroom

Storytelling

Social Media

Video Editing

Filming

Visual Identity

Layout

Printing

Colour Grading

Role

Producer: Jasmine Lam

Creative Producer: Faith To

Associate Producer & Marketing Lead: Rachel Leung

Production Assistant : Hugh Patten

Cast: Thea Wolf Solberg , Freya Jones , Zoë Clark

Choreography & Dance artist :

Lewis Thomas , Thea Wolf Solberg , Freya Jones , Zoë Clark

Sound & System Design : Joe Staines & George Ellis

Photography: Tashi Dema

Technical Producer: Jasmine Lam

Creative Producer: Faith To

Associate Producer & Marketing Lead: Rachel Leung

Production Assistant : Hugh Patten

Cast: Thea Wolf Solberg , Freya Jones , Zoë Clark

Choreography & Dance artist :

Lewis Thomas , Thea Wolf Solberg , Freya Jones , Zoë Clark

Sound & System Design : Joe Staines & George Ellis

Photography: Tashi Dema

cast introduction

producers and crew

Fundraising Posters

Poster designs for fundraising events.

Fundraising Posters

Poster designs for fundraising events.

LIPA Preview Posters

Poster design for LIPA Preview in April.

Leaflet printed in A5.

LIPA Preview Posters

Poster design for LIPA Preview in April.

Leaflet printed in A5.

Dance Trailer

Filmed during multiple dance rehearsals, the video focuses on rhythmic editing to reflect the energy of the dancers.

Handheld camera movements are intentionally kept to enhance motion and create a sense of presence.

With dynamic framing, varied angles, and moody colour grading, the trailer gives the audience a glimpse into the essence of the show, helping to build anticipation and excitement.

Dance Trailer

Filmed in multiple dance rehearsals. The video is focused on rhythmic editing to reflect the energy of the dancers.

Handheld camera movements are kept to add motion and a sense of being here.

With dynamic framing & angles, and moody colour grading, it gives the audience an idea what the show is about, hence building up the hype .

Edinburgh Fringe Trailer

Created for the multidisciplinary performance, the trailer combines rehearsal footage with type-led motion graphics to reflect the show's emotional depth and fragmented narrative.

Rhythmic cuts and glitch transitions are used to echo the tension between artistic vulnerability and the desire for validation.

Set in a vertical format, the trailer is designed for social media, using ambient sound design and a raw visual style to draw viewers into the atmosphere of the performance.

Edinburgh Fringe Trailer

Created for the multidisciplinary performance, the trailer combines rehearsal footage with type-led motion graphics to reflect the show's emotional depth and fragmented narrative.

Rhythmic cuts and glitch transitions are used to echo the tension between artistic vulnerability and the desire for validation.

Set in a vertical format, the trailer is designed for social media, using ambient sound design and a raw visual style to draw viewers into the atmosphere of the performance.

Edinburgh Fringe Poster

Created for the multidisciplinary performance, the trailer combines rehearsal footage with type-led motion graphics to reflect the show's emotional depth and fragmented narrative.

Rhythmic cuts and glitch transitions are used to echo the tension between artistic vulnerability and the desire for validation.

Set in a vertical format, the trailer is designed for social media, using ambient sound design and a raw visual style to draw viewers into the atmosphere of the performance.

Crew T-shirt

Preview Photos

The photos were taken and initially edited by Tashi Dema, capturing the essence of the performance with refined lighting and tone adjustments. I later re-edited the lighting and colours using Adobe Lightroom to better align with the desired visual tone of the project.

Dance Trailer

Filmed in multiple dance rehearsals. The video is focused on rhythmic editing to reflect the energy of the dancers.

Handheld camera movements are kept to add motion and a sense of being here.

With dynamic framing & angles, and moody colour grading, it gives the audience an idea what the show is about, hence building up the hype .